What Is Unique About Wayfair?
Unlike other retail companies, Wayfair does not store products in its warehouses. Instead, products are shipped directly from the supplier to the consumer. This elaborate supply chain is enabled by data communication and analysis.
Wayfair focused on dominating the market quickly by offering a deep selection of merchandise online, offering fast and easy shipping in a category historically not known for that and buying market share. It's efforts to scale have worked.
Wayfair's Strategy – 7 Compelling Facts You Need to Know
USP. Wayfair's unique selling proposition has been the sheer volume of items sold through the website. Over 200 separate websites were amalgamated into the Wayfair umbrella. These were niche sites for individual categories of items such as rugs, crockery etc.
Wayfair | Online home design & furniture retailer - Cleverism
It does not manufacture any of the products it sells, instead using a drop ship model. When customers place an order, Wayfair purchases the item from one of its 11,000 suppliers, which then ships to the customer, though this happens in different ways.
Wayfair, the internet's massive online furniture store, explained
Wayfair's success comes down to its business model. It offers 18 million items — far more choice than stores like Ashley Furniture or West Elm. It also offers free shipping on orders over $35, two-day shipping in many cases and easy returns on most orders.
You're not the only one considering a new sofa: Why Wayfair is thriving ...