Who Is Wayfair's Target Audience?
Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.
Wayfair users Wayfair's active users have been in steady decline since Q1 2021, but the 27.3 million in Q4 2021 is still higher than it was the start of the pandemic.
Wayfair Revenue and Usage Statistics (2022) - Business of Apps
How many people go to Wayfair?
Wayfair is one of the largest online-only home goods retailers in the world, with more than 16,000 employees and over 30 million active customers. Based in Boston, Massachusetts, the company was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name of CSN stores.
Wayfair - statistics & facts - Statista
Wayfair Marketing Strategy Uses Various Social Media Platforms. Design Your Own Marketing Strategy Just Like Wayfair. Design Your Own Marketing Strategy Just Like Wayfair.
WayFair Marketing Strategy Has 5 Successful Tactics
What is Wayfair's market share?
Sales share of online furniture retailers U.S. 2019 As of 2019, Wayfair had the largest share of the online furniture market in the United States, with a 33 percent market share.
Furniture: market share of online retailers U.S. 2019 - Statista