Do People Use Wayfair?
Wayfair is one of the largest online-only home goods retailers in the world, with more than 16,000 employees and over 30 million active customers. Based in Boston, Massachusetts, the company was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name of CSN stores.
Is Wayfair legit? Yes, Wayfair is a legitimate company with safe practices surrounding shopping, shipping and consumer privacy. Wayfair provides customers with a one-stop shopping experience that lets you purchase home goods, furniture and appliances from one site.
Top 876 Wayfair Reviews - ConsumerAffairs.com
Unlike other retail companies, Wayfair does not store products in its warehouses. Instead, products are shipped directly from the supplier to the consumer. This elaborate supply chain is enabled by data communication and analysis.
Wayfair – The E-Commerce Challenger - HBS Digital Initiative
Who is Wayfair's target audience?
Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.
wayfair inc. - SEC.gov
Why do people shop at Wayfair?
A major benefit of using Wayfair is that you will find more furniture options and a wider range of prices than you will find in brick-and-mortar furniture stores. That's a big positive. You are more likely to find what you need at prices you can afford.
What You Need to Know Before Buying Furniture on Wayfair