How Do Companies Benefit From Coupons?
Coupons can help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing customers to come back to your store. The biggest con of using coupons is that they cost businesses money and may lead to lower profit for that sale.
How do coupons attract customers?
A coupon can increase foot traffic and pickup/delivery orders for your store, which can lead to higher sales and revenue. Using coupons and free one-time-use offers, such as new mover offers, can help build customer loyalty, raise brand awareness and provide a quick infusion of cash for your business.
Five Ways Coupons Can Help Your Business Attract Loyal ...
What is the purpose of a coupon?
A coupon will feature a specific savings amount or other special offers to persuade consumers to purchase specific goods or services or to purchase from specific retailers. Coupons have become an important and required part of retail. Customers are demanding them now from every retailer.
What is a Coupon? - Retailing Terms - The Balance Small Business
Why do businesses have coupons?
Manufacturers and stores benefit from the coupons they offer to consumers. Loyalty cards are a form of coupon that allows stores to keep a record of scanned purchases. Offering coupons is a way to market products and engage consumers. Coupons can entice customers to build loyalty with a specific company or product.
Why Do Companies Print Coupons? - Investopedia