What Is The Purpose Of A Coupon?
A coupon will feature a specific savings amount or other special offers to persuade consumers to purchase specific goods or services or to purchase from specific retailers. Coupons have become an important and required part of retail. Customers are demanding them now from every retailer.
What is coupon and how does it work?
You cut coupons out of newspapers and magazines, take them to the store and use them to get discounts on certain products. A coupon is the same as cash. For example, if you have a $1.00 off coupon on a box of cereal, the cashier takes the coupon as though it were cash.
How do store coupons work? - Money | HowStuffWorks
68% of consumers believe that digital coupons generate loyalty. If stores are to listen to consumers, they should probably look into digital coupon marketing. The majority of consumers believe that digital coupons can build brand awareness. The same share of respondents thinks that they generate loyalty.
Coupon Statistics - Is Couponing Growing or Slowing? - SpendMeNot