Does Wayfair Sell Their Own Stuff?
At its heart, Wayfair uses a classic drop ship model and holds no merchandise of its own. Wayfair decides what merchandise to sell and sets the prices on everything, just like any traditional retailer does.
Can third parties sell on Wayfair? Absolutely. Third-party suppliers sell indoor and outdoor furniture, rugs, kitchen goods, bed and bath products, storage options, pet items, and a whole lot more on Wayfair — more than 18 million products for the home across the site.
How to sell on Wayfair - The PickFu blog
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More.
Wayfair.com - Online Home Store for Furniture, Decor, Outdoors & More
We received this response from a Wayfair spokesperson via email: "Our retail sites are designed to offer distinctly different shopping experiences that address the preferences of different market segments. Each of our brands run their merchandising and pricing independently to create a unique brand experience.
Warning: Retailers selling identical furniture under different names and ...
Why Is Wayfair So Cheap? Wayfair is an online-only seller, so they don't have to pay salespeople and lease stores in expensive and well-trafficked areas. Suppliers can save money on overhead. As a result, they can pass those savings on to you.
What You Need to Know Before Buying Furniture on Wayfair