Why Is Blue Apron Failing?
We're confident that it's only a matter of time until Blue Apron goes out of business. The lack of leadership, the constant underperformance, and the inability to consistently make profits are the major reasons why we're bearish on the company. We continue to short Blue Apron.
Nearly a year after it turned a profit off pandemic-fueled demand, Blue Apron is once again struggling with the difficult economics of the meal kit business. The company's current strategy centers on innovation and increasing spend among its most loyal customers.
Blue Apron's profitability struggles continue as it focuses on product ...
Blue Apron's success was seemingly a pinnacle in 2016 when the company reported a profit of $3 million. With little competition, numbers had skyrocketed to $795.4 million in revenue. Unfortunately, the rise to the top was short lived. Only a year later, Blue Apron claimed $52 million in losses.
How Blue Apron's Referral Program Costs Ate Them Alive - GrowSurf
What went wrong with Blue Apron?
Meal kit company Blue Apron has lost some of its steam in customer retention, losing 21,000 customers in Q2 2021 compared to the same period last year, but says other key performance metrics including average order value and average revenue per customer are strong.
Blue Apron loses 21,000 customers in Q2 2021 while setting ...
Why is Blue Apron losing customers?
Meal kit subscription service Blue Apron is losing customers as consumers return to restaurants, contrary to the company's assurances in 2020 that its investments in creating value for customers would enable it to retain its early-pandemic growth. The company reported Tuesday (Aug.
Blue Apron Struggles To Hold Its Own Against Restaurants - PYMNTS.com