Why Does Wayfair Have Different Names?
Another thing that Wayfair has revealed to us, is that part of the reason behind the different names and prices is the preferences of the target groups of different channels. Some are looking for contemporary furniture, some are looking for home furnishing, and style preferences differ, too.
Are Overstock and Wayfair the same company?
Overstock.com's brand is ranked #294 in the list of Global Top 1000 Brands, as rated by customers of Overstock.com. Their current market cap is $3.27B. Wayfair's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Wayfair....Overstock.com vs Wayfair.
Overstock.com vs Wayfair - Comparably
Is Birch Lane and Wayfair the same company?
Wayfair, a Boston-based online retailer of furniture and home decor, said Wednesday that it has launched a new brand and retail website called Birch Lane.
Wayfair launches Birch Lane, a brand focused on traditional furniture and ...
Is Wayfair the same as Wayfair?
Wayfair's brand and its “brands” Wayfair is not only Wayfair.com. It also owns Joss & Main, AllModern, Perigold, and Birch Lane. Wayfair.com is the main catchall site, where you can find most of the company's offerings, from furniture to appliances to that ridiculous one-person sauna that went viral.
Wayfair, the internet's massive online furniture store, explained
Why do Wayfair products have different names?
We received this response from a Wayfair spokesperson via email: "Our retail sites are designed to offer distinctly different shopping experiences that address the preferences of different market segments. Each of our brands run their merchandising and pricing independently to create a unique brand experience.
Warning: Retailers selling identical furniture under ... - WFTV