Why Do Businesses Offer Coupons?
Manufacturers and stores benefit from the coupons they offer to consumers. Loyalty cards are a form of coupon that allows stores to keep a record of scanned purchases. Offering coupons is a way to market products and engage consumers. Coupons can entice customers to build loyalty with a specific company or product.
How do coupons attract customers?
A coupon can increase foot traffic and pickup/delivery orders for your store, which can lead to higher sales and revenue. Using coupons and free one-time-use offers, such as new mover offers, can help build customer loyalty, raise brand awareness and provide a quick infusion of cash for your business.
Five Ways Coupons Can Help Your Business Attract Loyal ...
68% of consumers believe that digital coupons generate loyalty. If stores are to listen to consumers, they should probably look into digital coupon marketing. The majority of consumers believe that digital coupons can build brand awareness. The same share of respondents thinks that they generate loyalty.
Coupon Statistics - Is Couponing Growing or Slowing? - SpendMeNot
Why do people collect coupons?
Coupons Make People Happy Moreover, 80 percent of shoppers who use coupons say they feel smarter, which goes back to our previous point of realizing value. Findings such as these confirm why coupons are so popular no matter who the consumer is—indeed, affluent shoppers are more likely to use coupons.
The Psychology of Coupons: Why Do Customers Still Use ...