Why Are Wayfair Prices Different?
Another thing that Wayfair has revealed to us, is that part of the reason behind the different names and prices is the preferences of the target groups of different channels. Some are looking for contemporary furniture, some are looking for home furnishing, and style preferences differ, too.
How does Wayfair pricing work?
Wayfair decides what merchandise to sell and sets the prices on everything, just like any traditional retailer does. The money you pay for, say, my “Breakwater Bay” tables goes directly to Wayfair. But then Wayfair buys the tables at a lower, previously agreed-upon price from the supplier — in this case, Safavieh.
Wayfair, the internet's massive online furniture store, explained
Is Wayfair and overstock owned by the same company?
Overstock.com's brand is ranked #294 in the list of Global Top 1000 Brands, as rated by customers of Overstock.com. Their current market cap is $3.27B. Wayfair's brand is ranked #- in the list of Global Top 1000 Brands, as rated by customers of Wayfair....Overstock.com vs Wayfair.
Overstock.com vs Wayfair - Comparably
Why are Wayfair prices so low?
Why Is Wayfair So Cheap? Wayfair is an online-only seller, so they don't have to pay salespeople and lease stores in expensive and well-trafficked areas. Suppliers can save money on overhead. As a result, they can pass those savings on to you.
What You Need to Know Before Buying Furniture on Wayfair
Why do the same products have different prices?
The shops carry different product assortments, have different staffing levels and different opening hours. These are differences in cost structure that we expect will be reflected in the price tag.
Why are identical products sold at different prices?