Who Came Up With Jack In The Box?
Robert O. Peterson
Why is Jack in the Box named Jack?
Peterson in San Diego. Peterson already owned several successful restaurants when he opened what would be Jack in the Box's predecessor, Topsy's Drive-In, in 1941. ... Peterson ran with the theme, renamed the first location Jack in the Box after the clown, and modernized its entire design.
Why is Jack in the Box Called Jack in the Box? - Rewind ...