Who Are Wayfair's Customers?
Our typical Wayfair customer is a 35 to 65 year old woman with an annual household income of $60,000 to $175,000, who we consider to be a mass market consumer and who we believe is underserved by traditional brick and mortar and other online retailers of home goods.
Wayfair users Wayfair's active users have been in steady decline since Q1 2021, but the 27.3 million in Q4 2021 is still higher than it was the start of the pandemic.
Wayfair Revenue and Usage Statistics (2022)
How many people go to Wayfair?
Wayfair is one of the largest online-only home goods retailers in the world, with more than 16,000 employees and over 30 million active customers. Based in Boston, Massachusetts, the company was founded in 2002 by entrepreneurs Niraj Shah and Steve Conine under the name of CSN stores.
Wayfair - statistics & facts - Statista
What companies fall under Wayfair?
Wayfair operates five branded retail websites: the main Wayfair site, Joss & Main, AllModern, Birch Lane, and Perigold.
Wayfair - Wikipedia
Why do people shop at Wayfair?
A major benefit of using Wayfair is that you will find more furniture options and a wider range of prices than you will find in brick-and-mortar furniture stores. That's a big positive. You are more likely to find what you need at prices you can afford.
What You Need to Know Before Buying Furniture on Wayfair