What Was Wayfair Originally Called?
CSN Stores - Wayfair Inc. is an American e-commerce company based in Boston, Massachusetts that sells furniture and home goods online. Formerly known as CSN Stores, it was founded in 2002, and currently offers 14 million items from more than 11,000 global suppliers.
Wayfair's brand and its “brands” Wayfair is not only Wayfair.com. It also owns Joss & Main, AllModern, Perigold, and Birch Lane. Wayfair.com is the main catchall site, where you can find most of the company's offerings, from furniture to appliances to that ridiculous one-person sauna that went viral.
Wayfair, the internet's massive online furniture store, explained
When did CSN become Wayfair?
After months of work and an initial rollout of several test sites, the consolidated sites under the Wayfair.com banner officially launched in September 2011.
Why CSN Stores became Wayfair - Digital Commerce 360
When was Wayfair established?
They engaged a marketing agency and the Wayfair brand was born. There is no special story or unique meaning behind the name Wayfair. Instead, it is simply a combination of two words that performed well during focus group testing: 'way' and 'fair'. That being said, it passes all of the tests.
Why is Wayfair called Wayfair? - Rewind & Capture