What Is The Reason For Coupons?
Manufacturers and stores benefit from the coupons they offer to consumers. Loyalty cards are a form of coupon that allows stores to keep a record of scanned purchases. Offering coupons is a way to market products and engage consumers. Coupons can entice customers to build loyalty with a specific company or product.
What is the purpose of using coupons?
Coupons can be used to strategically encourage customers to buy a new, more profitable product to help boost your profit margin. Also, coupons can create loyalty with existing customers by using the discount as a reward to ensure they continue to buy from your store.
The Pros and Cons of Using Coupons for Your Business
68% of consumers believe that digital coupons generate loyalty. If stores are to listen to consumers, they should probably look into digital coupon marketing. The majority of consumers believe that digital coupons can build brand awareness. The same share of respondents thinks that they generate loyalty.
Coupon Statistics - Is Couponing Growing or Slowing? - SpendMeNot
Why do people collect coupons?
Coupons Make People Happy Moreover, 80 percent of shoppers who use coupons say they feel smarter, which goes back to our previous point of realizing value. Findings such as these confirm why coupons are so popular no matter who the consumer is—indeed, affluent shoppers are more likely to use coupons.
The Psychology of Coupons: Why Do Customers Still Use ...