What Are The Advantages And Disadvantages Of Coupons?
Coupons can help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing customers to come back to your store. The biggest con of using coupons is that they cost businesses money and may lead to lower profit for that sale.
What are the advantages of using digital coupons?
Digital coupons are more convenient from a customer standpoint. They're cost-effective and efficient since they're delivered digitally. Businesses demonstrate they value their customers be rewarding them with a coupon. Auditing processes are external, so reporting well-documented.
What are digital coupons? - BigCommerce