How Do Coupons Help Businesses?
Coupons help marketers grow market share, increase sales volume, sell faster, cultivate loyal customers, and drown out competitor advertising. Coupons can encourage consumers to make a repeat purchase. Offer a discount on their next purchase, and you will be at the top of their shopping list.
How do stores benefit from coupons?
Manufacturers and stores benefit from the coupons they offer to consumers. Loyalty cards are a form of coupon that allows stores to keep a record of scanned purchases. Offering coupons is a way to market products and engage consumers. Coupons can entice customers to build loyalty with a specific company or product.
Why Do Companies Print Coupons? - Investopedia
What are the advantages and disadvantages of coupons?
While the most significant drawback of coupons is that they cost you money, the advantages of using them vary from introducing new product lines and encouraging customers to buy more from you to getting rid of excess inventory.
Coupons marketing strategy: the pros and cons - Business Woman Media
Why are coupons good for businesses?
Coupons can help introduce new product lines and encourage customers to try a more profitable brand or service. Coupons can also help attract existing customers to come back to your store. The biggest con of using coupons is that they cost businesses money and may lead to lower profit for that sale.
The Pros and Cons of Using Coupons for Your Business