Do Stores Make Money From Coupons?
Coupon companies promote discounts from participating businesses directly to consumers, providing a valuable service for both groups. Businesses profit from working with coupon companies by boosting traffic in their stores and encouraging first-time visits.
Do stores get money from coupons?
It's true. With the right combination of coupons and store sales, it is possible to have what couponers call "moneymakers." Sometimes it's as simple as using a coupon that has a value greater than the cost of the item.
Couponing 101: How to get items for free and make money, too
How do stores benefit from coupons?
Manufacturers and stores benefit from the coupons they offer to consumers. Loyalty cards are a form of coupon that allows stores to keep a record of scanned purchases. Offering coupons is a way to market products and engage consumers. Coupons can entice customers to build loyalty with a specific company or product.
Why Do Companies Print Coupons? - Investopedia