Blue Apron

Is Blue Apron in trouble?

Nearly a year after it turned a profit off pandemic-fueled demand, Blue Apron is once again struggling with the difficult economics of the meal kit business. The company's current strategy centers on innovation and increasing spend among its most loyal customers.

Blue Apron's profitability struggles continue as it focuses on product ...

Is Blue Apron owned by Amazon?

Two years ago Blue Apron had 1 million customers and people thought it was worth more than $2 billion. ... Quick recap: Salzberg and two co-founders launched Blue Apron in 2012, and grew it to a $2.2 billion valuation before going public in July 2017--just as Amazon bought Whole Foods. Soon, Blue Apron's stock tanked.

After Amazon Bought Whole Foods, Blue Apron Lost Half Its Customers ...

What is Blue Apron and how does it work?

Blue Apron is a fresh ingredient and recipe delivery service that helps chefs of all levels cook incredible meals at home. ... You can manage each delivery to suit your needs by selecting recipes you're interested in, skipping weeks you don't need, or even ordering an extra box for when you need a little bit more.

How do Blue Apron meals work?