Are Coupons Still Effective?
90% of consumers use coupons. ' It's a positive feeling and reassuring (even if it's not as profitable for the consumer) to complete a transaction with some discount or incentive applied.
Are coupons an effective form of marketing?
What is the purpose of coupon marketing? Coupons and promotions are an effective way to boost short-term sales, as it's an excellent way to get rid of excess inventory and increase traffic.
Coupon Marketing Strategy: What is coupon marketing? - Vouchery.io
Coupons are a cost-effective and measurable way to recruit new customers, sell more products, and reactivate those customers you may have lost to competitors. Coupons work by interfering with the cost-benefit analysis consumers perform before making any purchase decision.
Coupon Marketing: How Do Coupons Work for Small Businesses? - RTN
Are people still using coupons?
88% of US consumers used coupons in 2020. Almost 90% of consumers used coupons in 2020. Although high, this is a 6% decrease from the previous year.
Coupon Statistics - Is Couponing Growing or Slowing?
Why don't more people use coupons?
Regular coupon users pay less attention to the actual price and often end up paying more money. Believe it or not, because they love the idea of getting a deal, regular coupon users tend to pay more attention to whether the item can be purchased with a coupon rather than its actual price.
Why Using Coupons Is Bad For Your Wallet | Psychology Today