Are Coupon Websites Profitable?
Coupon sites make 99% of their money off of advertising revenue and affiliate commissions. A coupon site needs A LOT of traffic to be profitable. So how exactly are sites like Coupons.com and RetailMeNot making hundreds of millions of dollars in revenue each year? It all comes down to display advertising.
Do businesses lose money with coupons?
Do stores lose money when I use coupons? It's a fair question because it seems like you're shortchanging the store by not paying the full amount when you use coupons. But the truth is that stores don't lose a dime when you use coupons.
How Do Stores Feel About Extreme Couponing?
Coupon websites make the vast majority of their money from ad revenue. Because coupons are free for website visitors and generate business for the companies offering these deals, it can seem like a win-win situation, especially since coupon websites require very little overhead to set up.
How Do Coupon Companies Make Money? - Onrec
Do coupon websites ever work?
On average, coupon/promo codes work only about a third of the time, says Walt Roloson, co-founder of Wikibuy (owned by Capital One), a popular online shopping browser extension that finds and applies coupon codes during checkout.
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