Are Coupon Sites Profitable?
Coupon sites make 99% of their money off of advertising revenue and affiliate commissions. A coupon site needs A LOT of traffic to be profitable. So how exactly are sites like Coupons.com and RetailMeNot making hundreds of millions of dollars in revenue each year? It all comes down to display advertising.
Do businesses lose money with coupons?
Do stores lose money when I use coupons? It's a fair question because it seems like you're shortchanging the store by not paying the full amount when you use coupons. But the truth is that stores don't lose a dime when you use coupons.
How Do Stores Feel About Extreme Couponing?
The coupon companies operate by promoting the discounts provided by participating businesses to be provided directly to the customers. These companies mostly profit by working with the businesses and providing boosted traffic & encouraging first-time visits.
How Do Coupon Companies Make Money? - Onrec